Wednesday, January 20, 2016

Celebrity Beauty Guru Scott Barnes Keynotes The Makeup Show Orlando

Scott Barnes at
The Makeup Show

We can get higher with our beauty routines. 

You can't miss Scott Barnes touching down in sunny Orlando at the end of the month because he's about to bring our beauty game to a whole other level.

Author of two iconic beauty books, "About Face" and "Face To Face," celebrity makeup artist Scott Barnes is no stranger to putting new levels of beauty excellence into his fan base. Did you know that you can join his exclusive member-only video tutorials via his website? Sign me up for that. Like yesterday.

Shop Scott's books at Barnes & Noble

Join The Makeup Show Orlando 2016 and 
watch some history in the making. 

January 30th, 2016 from 12:30 pm to 2:00 pm, Scott will speak for the first time at TMS on the topic of "The Signature Style of a Celebrity Artist." This keynote speech is also free to all who purchase a TMS ticket.

Scott's celebrity client list includes Kate Hudson, Nicole Ritchie, Jennifer Aniston, Mary J. Blige, Gwyneth Paltrow, Celine Dion, Uma Thurman, Jennifer Lopez, Kim Kardashian, Kelly Rowland and Kimora Lee Simmons.


Friday, January 15, 2016

Hollow Without These Beauty Products

Wrap me in makeup love and fill up my beauty cup. 
Only these beauty products can make me feel complete ever since I laid eyes on them. For good reason, too.

Read on for this month's best of beauty picks.

MustaeV Shadow Singles, $13 ea.
Gold Digger, Gold Museum, Bambi & Peacock

We've totally been feeling a vamped up neutral bronze eye look. Maybe we're looking forward to Spring a couple months early or we're just smitten with that under brow highlight. Be sure to try that top left one as a cheekbone and nose highlight. Darker complexions can use the top right gold shade to highlight as well.

MustaeV Maxi Volume Mascara, $18
Elevation Lashes by Danessa Myricks, $8.99

We're obsessed with MustaeV's mascara wand. If you've got barely there lashes, then this wand is for you. The smaller the brush, the easier it is to coat the root of the lash, which is essential to add length to a mascara look. Small wands also work great with blond or light lashes, allowing you to easily coat both sides of the lash. Pro makeup artist Danessa Myricks also makes Elevation Lashes, which are so lush and soft. We love the above pair Ascension 02 to complement a soft, smoky eye makeup look.

Kett Sett Pressed Powder, $22
MustaeV Skinny Tint Foundation, $33

Fragrance free, paraben free, silicone free and oil free, the Kett Sett Powder pressed is a translucent powder. It's high-definition formula will never make you look dry or ashy. Now check out MustaeV's Skinny Tint Foundation. This liquid cover has a fluid texture that is buildable, meaning it won't ever end up looking cakey. It's longevity is nice and matching yourself in one of the shades is quite easy. It's basically tone-matching like a BB cream.

MustaeV 10 Shade Lip Cream Pro Palette, $41

MustaeV's 10 Shade Lip Cream Pro Palette gives a lady everything she needs. There's neutrals, warms and cools. The colors can also be intensified, vamped up, or lightened based on how you blend them. Save yourself some time and become the master lipstick mixer you know you were meant to be. The force is strong with your ability. I can see it in your future with this palette. You may even become an ombre lip pro...

Embryolisse Anti-Age Re-Densifying Serum, $71

Jam packed with resveratrol, Vitamin E and hyaluronic acid, this Embryolisse serum helps to replump the skin and impart deep moisture. Apply under foundation for a flawless face that lasts all day.

And fill up your beauty cups!

Tuesday, January 5, 2016

Happy New Year Like A Boss: I Publish My Blog Stats

There comes a point in every blogger's life when they simply must quantify their value to the world.

While we've been waiting patiently to compile, calculate and release the results of awesomeness, it's also a huge stressor to think that all you are in life is a number...


Yes, I understand that numbers don't make or break me.

They can, however, catapult me into getting paid, yo. Drake just told me that this couldn't get any more free, Randy. I mean, that is what we're doing here, right? Building a digital advertising agency, no? Allow me to note that we totally started from the bottom. Let's not forget to mention that some bloggers blog as a hobby meanwhile others are straight pimping mediocre product recommendations. Anywho, this is me in 2016... where I am finally able to see some of my hard work paying off...

Now we here like dis...

Now mind you that these results are not finite.

There were a few years I wasn't even keeping count while some of these Twitter hashtags were going viral, sir. Nope, it wasn't even on my radar at that time. Those were the days when I was just rapping for the heck of it... before all the money, fame and hoes came into the picture.


First, you should know that I am unable to cyberstalk anything before Feb 2014 on Pinterest analytics. Second, Twitter must of had the IRS' Lois Lerner working for them before Sept 2014 as I just cannot get any stats to how boss status I was before then. Third and fourth, I cannot get views from my articles since they did their update, nor do I keep track of Facebook. Fifth, there are monthly profile views on Twitter I'm not interested in tracking at the current time that could add to this below number.

2012 definitely marked the birth of some favorite, super cool hashtags. In a true content creator's fashion, I've been enjoying overseeing the public's love with these pop culture hashtag favorites.


This journey has been a total labor of love.

Relentless, unapologetic hours of my time have been spent on blogging. Some think I'm crazy. Some know me personally so they know I am in fact crazy as well as ambitious. Rightfully so.

Sometimes things really are all about timing. If I had worked full time in 1916 when #HorsesAndBayonets were their strongest, I might of had less time on my hands to write like 500 articles & make 700 vines. Seriously.


Lead your blog with intention.

Make plans before they happen. Envision the end before anyone else does. Also, have an angle. For every lame, similar beauty blog post, the more I am likely to gorge my eyeballs out with a wooden fork. Vow to this day to only take the stories that you're 100% into. Otherwise, your unexcitedness to cover that topic, brand or client will totally show. You know what I do on the days I'm not 100% into my writing vibe? I don't write. Social media, yes. Writing to impress? Absolutely not. One needs to understand their creative process to a T.

People to this day will say it's crazy that I have social media prowess.

You're all cool and I want you to know that. Each and every one of you is important. I enjoy the interactivity I have with my peoples on social media. If I'm ever having a bad day, all I have to do is check my notifications. Sure enough people actually like and respect me. Yay! You rock. While I do write for myself, I look forward to impressing you, too. Hopefully you all at least smile once while you're surfing my website.

Here's a little fact you might not know: I juggle another full time job, too.

For the past year and a half, I've been working outside of my house for about 50 hours a week when you also add drive time into the mix. Your social media is important to your online efforts because truth be told, there are some days I can't write. I can, however, be active on social media. At least I know I'm generating views in some way that day.

Social media alone on Twitter drives me about 20k views a month.

If you think this number sucks, I'll first ask you if you ever signed up to one of those fake social media followers /views apps that are so fake that I can see it from a mile away as a social marketer. There is no way you've only posted ten times and you've got thousands of followers or views. Consistency on social posting is key to real life, real customer interaction on social media. Period. Businesses I work with would rather me be a hashtag boss than have a fake following of robots that are not real people... that will never buy their product.

Let's start up this conversation by asking you how much you're paying Twitter, YouTube, Vine or Facebook a month for followers or views. I'll then follow up this conversation by asking you if you're aware of what's trended on social media over the past week. If you are not adept enough in any of the answering of these questions, I might say you stand a better chance of finding unicorns than running your own social. Totes for reals.

I've got the feels for helping your business.

Don't even get me started on Gen Z. There's a reason I'm on Vine, bro. I can jam like 10 photos of cool stuff into like six seconds of ad space. With the influx of content being thrown at you, advertising in this day and age tends to to happen more quickly. An advertiser now has a much shorter time period to capture their audience's attention. Ask someone born before 1985 if they remember the slow, sad tone of dial up Internet. Modems beeped, y'all. Britney Spears agrees. The options that advertisers have now is slim pickings if they're not advertising via social, blogs or content creation. If I were you, I'd be spending about 75% of my marketing budget online nowadays. There are these digital ads kind of like how the military now has these ships that go on water and planes land on them. What I'm trying to drive home to you is that print advertising is basically as extinct as horses and bayonets.

Your business's online exposure usually also leads to back links to your website, which will naturally and organically increase your search engine optimization efforts. The more people are talking about your website the better. And the better you look on Google. Please pass more awesome sauce...


Anywho, without further adieu...

Google + Total Views........................................... 873,985
Twitter Impressions Sept 2014 - Dec 2015........... 236,198  
Vine Loops / Views.............................................. 158,037
Blog Views........................................................... 103,154
Pinterest Impressions Feb 2014 - Dec 2015.......... 157,552

Total Views........................................................ 1,528,926


So is it possible without spending a dime to get your name out there? 

Yes, it is.

Mind you the 4 year blogiversary is March 2016. So cheers to setting up your blog with a five year success plan. If I can do it, you can do it. I believe in you. Feel free to shoot me any social media questions you might have about blogging. I'm always happy to help you if I know the answer! Thank you again for reading and following. You all mean the world to me. 

*drops mic*
*walks off stage*

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