Saturday, February 3, 2018

Spring Beauty Picks: Take My Soul

Well, they can take my money 
but they can't take my soul. 

Wait a second. Are we both looking at the same new beauty collections? They can take my soul, actually. Not even kidding.

These picks below are pure fire and sure to spice up your Spring beauty routine. We've had the chance to play with them all in-store and whoa buddy. The pictures don't even do them justice. Rich pigment, blendability and non-chalkiness are some of the qualities these colors all share. What are they you ask? None other than Estee Lauder's Bronze Goddess Illuminating Powder Gelee ($45), Nars' Wanted Narsissist Palette ($59) and Smashox's Photo Edit Eye Shadow Trios ($22).

If one were to ask me what I like seeing in Spring, it would be bronzy gold skin dripping in color, giving Winter drabness a swift kick in the rear end. It's totally okay to have one amazing color on your face, whether it be a killer eyeliner color, eyeshadow or bright lip. So don't bore me with neutrals, y'all.

Read on for thee gloriousness and happy Thorsday, by the way.



Thursday, November 2, 2017

Sensitive Skin Makeup Removers You'll Want More Than You Know

I just need to get this off my chest, baby. 

Actually, let's correctly label this dire beauty situation. This makeup is all over my face and I need it off tonight more than you know. Since Halloween is here, our makeup endeavors are getting serious. Combine that with donning waterproof eyeliners and mascaras (thanks, allergies...) and we've got a lot of night work to do. 

Since we've taken it upon ourselves to use our fragile eyeballs as guinea pigs so you don't have to suffer as well, read on for some of our top favorite makeup removers for sensitive skin. They don't sting at all and do a great job emulsifying and breaking down any makeup deemed regular or waterproof.

Estee Lauder Advanced Night Micro Cleansing Balm, $46
Shop Ulta here.

Hello, beautiful. Where have you been all my life?! Estee Lauder's Advanced Night Micro Cleansing Balm is amazingness in a jar. It also doubles as a cleanser for sensitive or dehydrated skin. Scoop a little out on dry hands and rub the balm into your dry skin. It will slowly warm up into an oil and once you splash your face with water, the magical product rinses off like a milk. It also does a fantastic job at moisturizing the face with its end result being a more radiant complexion. Ingredients to note include lavender, chamomile, safflower oil, coconut oil and Vitamin E. Bye bye, pollutants!

Dermablend Long Wear Makeup Remover, $22
Shop Dillard's here.

Considering that Dermablend is the master of long wear camouflage, it would make total sense for them to be a boss of taking off their high performance pigments as well. Both vegan and sulfate free, this lightweight cream is also safe for contact lens wearers. I rub this into dry skin and then tissue it off. I then follow with splashing my face with water, although water is not necessary. Skin loving ingredients include coconut oil and glycerin. This is truly a great choice for your pro kit if you're a makeup artist always on the go.
Smashbox Primer Oil, $42
Shop Ulta here.

My obsession with Smashbox's primer oil runs deep in my veins. Not only is it a safe moisturizer for people suffering from rosacea, a few drops go a super long way. My bottle lasts me roughly a year when I use it twice a day. This one time, at band camp... Lol... I was borderline having an allergic reaction around my eyes. My skin started to swell and my skin around my eyes got so dry it was almost scaly. It was at that moment that I knew any makeup remover or cleanser for that matter, would undoubtedly sting my face. So I rubbed some of this oil into my dry eyes and off came my waterproof eyeliner and mascara. But I couldn't stop there. I had to see if it would break down my matte liquid lipstick and I was not disappointed. This stuff is like my Frank's hot sauce for real. I put this stuff on everything, including scrapes, dry skin patches on the body, my cuticles and lastly my kids. Yes, my six year old daughter requests this as her facial moisturizer of choice after her showers and baths. The ingredients to note are almost too many to list: sweet almond oil, tamanu oil, Vitamin E, sunflower oil, apricot oil, jojoba oil, evening primrose oil, lavender oil and many more. Since it's such a good blend, we prefer to tissue it off when using it for makeup removal. Let those oils soak in to your skin, my friends.

Embryolisse Lait-Creme Concentre, $9.95-$28
Shop Target here.

Here's another gem that often gets brought backstage by pro makeup artists for their models. Cue in Embryolisse's Lait-Creme Concentre which can be used as a makeup remover, facial moisturizer and primer. When I use it as a remover, I tissue it off. Otherwise, I've been known to go to town with applying it as a moisturizer with a traditionally shaped foundation brush. This magical cream doesn't make you feel sticky even in hot or humid climates and has been safe for every single skin type I've put it on. That's really saying a lot. Physician developed, ingredients worth mentioning in the formula are aloe vera and shea butter. Embryolisse also makes a lighter version of this for the body. It's fantastic.

Oh, my goodness. Micellar waters are all the rage in new beauty routines. In the above video, you can totally hear why they're so awesome. I love the smell of this La Roche-Posay Micellar Water Ultra and I love that it attracts even the most microscopic dirt and debris on my skin. I've been using this on its own with cotton rounds or splashing some of it on baby wipes, especially when I've glittered my eye makeup to the point of it being visible from space. It's a very reasonable product depending on what size you buy. Although I could of bought the 3-oz. $7.99 size, we went with the 13-oz. $19.99 option. You don't have to rinse it off after you use it and ingredients to note in the formula are glycerin and thermal spring water. 

La Roche-Posay Micellar Water Ultra, $19.99
Shop Target here.

Enjoy, lovelies. 
You're sure to love these magical makeup removers more than you know.

Wednesday, July 19, 2017

Feel Glorious About Starting Your Social Media Strategy

We're planting a flag. They don't understand.
The world is up for grabs.


Fortunately or unfortunately, computers are here. Phones are even computers. I can honestly tell you I might even utilize at least once a week. The world is advancing, man. So let me ask you a direct question, my friends. What are you doing to proactively secure your space on this world wide web? If this social world is not your cup of tea, that's fine. Go back to blaring that vinyl record player while not ordering uber eats while looking up LOL cats on that foreign technology we call a computer.

You might have a business. You might be using your social accounts to help promote you in your career or catapult you into working in your passion field. Whatever your goal is, your dedication to the Internet and social media accounts can really advance you into whatever you want to do.

Do you want to know how much I've spent on online marketing, growing my follower lists or getting more likes on my posts? Zero, y'all. Ever. All I simply did was take my time to get a clear understanding of each social platform. School of hard knocks is how I roll and it's true I could of hired people or firms to help. But I take joy in knowing all aspects of my business and I have zero qualms about being able to tell people if they're BS-ing me or not doing the best that they can for me. 

Can I now tell my friends objectively if their online marketing plans are working for them? Absolutely. But don't freaking ask me if you're not willing to accept advice or have the want to understand. At the end of the day, this is your business! The one piece of advice I have for you is this: Grab your business life by the horns. Ride that bull until the knowledge seeps into your brain and continue riding that bull until you appreciate it. One can teach the willing. Yet, ignorance is bliss. 

So, how do you create a perfect social media strategy? To answer that correctly, it depends on what your goals are. Do you want branding? Do you want to sell stuff? Do you want your followers to remember you? Do you want to be considered an expert in your field? If you answered yes to any of these questions, you've come to the right place. Now that's a start. Good for you...


So, yeah. I'm no genius but my persistence continues to pay off. I was pleasantly surprised to calculate my mid-year total Twitter views (which is 564,843 as of yesterday). Yes, there are several factors that have affected this number which I explain here and here.

For your reference:
Total Views Across All Platforms
1,528,926  Dec 2015
2,170,818  Dec 2016

While I'm great talking out of my butt on several topics (since ignorance is bliss), here are some pointers that I've learned throughout my time blogging on how you can develop a solid social media strategy. Enjoy. Let me know if you find them helpful or if you'd like to give me the talking out of your butt on social strategy 2017 award of the year. Heh. Heh.

#1- Think about what your goals are for your business. For example, if you're selling stuff online, you might want to opt for social sites that have "Buy Now" button options for advertising. Think click-thrus to your website. 


#2- Which sites do you enjoy? Also, what are a few you really enjoy after trying them out for a few days consecutively? You're going to need more than one so you spread the risk of it dissolving evenly over all your social platforms. 'Tis not good to have all of your followers in one place. At least then you won't want to curl up in a ball and die if someone buys that social channel out, something bigger comes along or the social site simply can't stay afloat with either the money needed or the technology to take out the next best thing. RIP my Vine channel. At its prime and before Vine announced it was closing, I had close to 9,000 followers in a little over two years. None of which I paid a cent for. Never thought I'd be learning valuable lessons from something I never dated. Lols. But man did it feel like a marriage. Heh. Heh.

#3- Make a plan and write it down. You've got to be able to measure and track your efforts.

#4- If you're a business, you better turn them into business accounts ASAP so you can gain access to the analytics and stats. Some of mine I didn't turn into business accounts until late 2014. What was I thinking?! My numbers would be way bigger if I could of kept track since 2012. Another lesson learned from something I never dated. Heh. Heh.


#5- Set yourself a monthly budget to spend on social efforts and growth since you're not a weirdo like me. Seriously. Running all this stuff myself and growing my follower lists organically consumes a very large portion of my time. At this point, there is no turning back for me. I'm not a quitter and because I am an insanely dedicated person, I simply cannot stop until I prove to myself and all of the doubters that I'm not crazy. I told people long ago (probably dating back to 2009) I was going to figure out this digital advertising and social media marketing space we call the Internet. Furthermore, if you're going to pay to play with your socials, pay the companies directly (Facebook, Twitter, Instagram, Pinterest, etc.) to help you advertise. Never pay $20 for several thousand followers! First off, you're cheating. Second, your likes, shares, click thrus and views are still going to suck. Trust me when I tell you that most people in digital marketing can smell an account with a fake liking app or fake follower app. I don't even want to know you or associate myself online with you. Shake. My. Head. In your general direction.

#6- Use HootSuite. HootSuite allows you to look at several of your social media accounts all at once and in one place. For a mere $19 a month, you can manage up to ten social profiles. Scheduling posts? Yes. Posting to a few or all at once? Yes. Tracking trending or your personal business hashtags that you'd like to interact and play along with? Yes. HootSuite will not disappoint you, my fine friend.

#7- Ahh, lucky number 7 is going to tell you to stay active and fresh with content. Also, followers remember consistency. You've got to stay memorable since all of your competitors are trying to inundate them with dark forces. The next thing you know is you've lost your sale and customer to Darth Vader. We've also been told Darth Vader wakes up early and eats worms.

#8- Be yourself. Boring posts excite no one except maybe my robot Roomba. Authenticity mixed with occasional vulnerability makes you real and followers will be more empathetic to your cause.


#9- Check yourself before you wreck yourself. Every month or two, schedule yourself a meeting to analyze your growth. Reassess what's happening. Also, a monthly spreadsheet couldn't hurt for comparisons. You'll want columns for follower counts, impressions or views, click thrus, profile views and amount of posts per month.

#10- There are a ton of valuable YouTube videos that you can watch to help you with social sites. Chill on the netflix and chill and dork out with a fellow business friend who might enjoy watching these videos as well. Also, Marketo Blog is a valuable source for all things digital marketing. We may or may not know them very well. Click here. Or here.

Feel glorious about starting your social strategy.
Now's the time and today is the day. Please don't hesitate to ask me any questions and interact with me on your social media accounts! I promise I play nice and will do my best to help increase your likes, shares and online exposure.

Much love, my friends.

Friday, July 7, 2017

I Hope You're Somewhere Praying

In life, you're going to get what you give. 
Hopefully your soul is changing.

Karma knows and so does God.

Enjoy life.
You only have one.

Friday, June 30, 2017

No Beauty Bad Liars Here

Oooh, these beauty products are taking up a fraction of my mind. 

I'm trying not to give them to you because I want them all to myself! 
Read on, beautifuls.

Estee Lauder Double Wear Nude Foundation, $42
Shop it here.

Oil-free and SPF 30, this Estee Lauder Double Wear Nude foundation feels really light on the skin. It also sets itself for 24 hr wear and requires no setting powder to be transfer resistant. While the coverage can be light to medium, we like to think that after playing with it that it's more medium coverage. This foundation also protects the skin from pollution and contains valuable, skin-loving antioxidants. While some of you might be obsessed with Lauder's original Double Wear season round, this sister foundation with SPF is an excellent Summer choice. 

Or, since I am a Lauder regional artist and Estee beauty influencer... Lay the Double Wear Nude down as step one. Then, use the Original Double Wear you already have as a concealer right on top. You can thank me later. You're welcome.

Peter Thomas Roth Acne-Clear Dots, $30
Shop them here.

Norman, be gone. I'm not trying to think about you. Norman was this huge pimple I had on my forehead last week. My forehead was in some major pain, y'all. Anyway, for two days straight I slept with these invisible acne patches on Norman. The result was that after his invasion, he was forced to retreat to who knows where. We don't even care where he went to. He's dead to me. 

Moving on, PTR recommends you wear these for at least eight hours. The dots come in two sizes. Salicylic acid will help to chemically exfoliate the area while the tea tree oil is a natural antibacterial toner. Hyaluronic acid is a powerful hydrator while the volcanic ash in this will help to draw the bump out. We really like these and we know you will, too.

Smashbox Primerizer, $42
Shop it here.

Oooh, moisturizer plus primer! What a genius, time saving combo. The question always comes up everyday in my real life with women wanting to know if they need a moisturizer and if they need a primer. To answer that question correctly, it really depends on how well you're exfoliating your skin. Dull, dry skin obviously needs to be moisturized. Without moisturizing, a primer will more than likely cling to those dry areas and possibly make the makeup look cakey. Anyway, what I'm saying is for the love of God please exfoliate regardless. Primers are traditionally used to fill in enlarged pores and fine lines as the silica / dimethicone sits in the pore or crevice so the makeup glides on with an airbrush finish.

So, since I'm also on Team Smashbox I can 100% tell you that Smashbox makes every kind of primer specific to your skin type and skin concerns. Their whole lineup is truly top notch amazing. While I am perfectly happy talking skin all day, let's get back to Primerizer. Containing over 762 sextillion molecules of water in each bottle, one use increases skin moisture levels by 127%. The primer portion of the formula feels lightweight, absorbs nicely and helps to lock foundation in place. 

Butter London Glazen "Mermaid" Eye Gloss, $24
Shop it here.

Butter London keeps winning beauty award after beauty award for their Glazen Eye Gloss line. Who doesn't like opalescent color anyway? Described by Butter London as a sparkling grey eye gloss with blue shimmer, we actually see much more color tones in the sparkle than described. It's truly something you have to swatch on your own to believe me. Also, it dries down and doesn't move after you apply it! It's awesome!

Here's how you're going to use it. Apply it all over your face so your highlight can be seen from Space. Just kidding. We prefer to do the entire eye look, crease and under brow bone first. Then when you're done, apply this to the lid with either your finger, flat concealer brush or a silicone concealer brush. What's crazy about it is that these eye glosses still look wet after drying.

We're not lying. 
Let these products consume your thoughts and makeup bags.
Enjoy and let's make reality actuality.

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