Five-time Emmy Award winning makeup artist Eve Pearl will be on QVC tomorrow, August 24 at 11 am EST. Not only will she be offering special deals during her appearance, but she's sure to give us some real life examples on how to recreate her perfectly pretty makeup techniques. This is one appearance you're going to not want to miss!
With a full spectrum of color cosmetics for every skin tone, EVE PEARL Makeup is your answer. Eve Pearl is a five-time Emmy Award winner, author and beauty authority with over 20 years of experience as a makeup professional in TV, film, theatre and print. She's worked with women of all different complexions and skin types to help address their unique problem areas and find the perfect solution to make them look flawless both on and off camera. If you're hoping to cover up the look of imperfections and get ready for your close-up, EVE PEARL's multi-functional products can help give you the smooth finish you desire.
We not only had the opportunity to meet her, but we also had the chance to hang out with this lovely woman for over two hours.
From the moment you get to meet her, she's super down-to-earth, humble and has a personality that will captivate you on a business and personal level. She is quite possibly the coolest person we've ever met and we wish her only the best in life and with regards to her booming makeup brand.
So, any ideas on what will be
featured on QVC tomorrow?
NEW products, QVC Exclusives & special prices, of course!
Tune in before she sells out.
Eve Pearl's Blush Bronzer & Illuminator, $48
Eve Pearl #203 Brush, $62 Dual Finishing Highlighter QVC Special Price
Yes! New beauty adventures of a lifetime are here and a lot of brands have their Fall / Winter launches starting soon.
Check these babies out because they're just a dream away. Diamonds.
I feel my heart beating and finally I feel alive again...
We cannot get enough of this oil-free, paraben-free new hydrating 15 hour long wear foundation. Not only will it completely cover any blemishes and hyperpigmention marks, but it will also blur imperfections for a photograph ready, high definition makeup look. This Studio Skin makes my all time top ten foundation list, just FYI.
This mascara set is amazing. Not only do you get all three formulas of their water resistant mini mascaras, but this primer is the bee's knees of mascara primers. If you've ever thought you had short lashes, try this primer. I rocked it over the weekend and people kept asking me how I got my lashes so thick and long. Well, here's your answer. For a super plumped lash look, apply two coats of this primer under any of your favorite mascaras. You can thank me later.
Adventure out of your beauty box for this new-to-Fall palette launch. Inspired by the Selfie 1 Palette which is perfect for traveling or vacations, the Selfie 2 boasts a different range of deeper fall shadows as well as two different lip looks. Wear the lip crayon and the gloss layered or separately for two completely different lip looks. You can also use the darker shadows for a soft liner look when applied with an angled eyeliner brush. Or a q-tip. Q-Tips rock for achieving a subtle, smoky eyeliner look. Let's take a moment to reflect on the beautiful gold and red shadows in this portable palette. We just love them to pieces.
While this miracle mud mask might not be new to the brand, it's been written about in multiple bridal magazines as the top mud mask to use before your wedding. Not getting married? It's okay. You do not need to show a marriage license in fact to purchase the product. A unique mud that firms, evens skin tone, cleans out pores and reduces redness, this mask will leave your skin feeling perfectly hydrated and clean. It's also amazing because it doesn't completely dry on the skin, which makes it super easy to take off. Also, remember to rinse your face will cold water once you're done taking it off completely. This step will help to close the pores.
A 2015 Cosmopolitan Beauty Award winner, Vita Liberata's Trystal Minerals are the first and only self-tanning powder mineral bronzer on the market. They're also now available at Ulta Beauty. Yay! While I love using it to bronze the face and decollete after I foundation, these oil-free minerals can also be applied right after you moisturize. Have you ever tried a contour that will last up to five days after applied? Look no further and I guarantee you'll find your tanning adventure of a lifetime. Also, you get quite a bit of product in this. With that being said, a pro tip of mine is to also try it as an eyeshadow on the eyelid and gently sweep it along the lower lash line. Mascara your lashes and then you're out the door in the morning in under five minutes flat.
If you're looking for an oil-free foundationinfused with salicylic acid for keeping acne and oiliness at bay, then you've got to try this new Dermablend foundation which just launched. When applied and stippled on with a beauty blender, this mousse will fill in indentations from age, large pore size, acne and chicken pox scarring. Boasting an SPF of 25, this foundation is also matte and feels like a perfect high-potency primer. Can you see how it covers all the surfaces of that rock? It will in fact do the same thing to your face. In a true the General fashion, I don't always endorse foundations, but when I do... this one totally makes the top ten list of all time favorites. Heh. Heh...
Enjoy. Adventure with your beauty products. Hands down, adventuring is the only way you're sure to find something that works well with your skin type. Xo. Xo.
Ugh, we cannot get enough of this rose gold color. It's also great to put in the center of darker colors for a pop of ombre brilliance to any cool tone lipstick.
Smashbox Be Legendary Matte Lipstick in Publicist, $21 Shop Ulta here.
Hello, color. There you are and you are in fact a fab statement lip on basically any skin tone. Berries + matte = fantastic Summer staying power. Michelle Obama arms.
Hey, Trustworthy. I see you over there eyeballing me down to have a 1990's dark nude lip renaissance festival. If this product gets too drying throughout the day as it is a long wear formula, tote around some lip balm to top it off for moisture. Zoolander says that moisture is the essence of wetness anyway... And during these Summer months, we totes agree....
We're all trying to learn this Periscope thing, bro.
Then Katch.me ended and periscopers as we know it are all scrambling to figure out a way to save our hard-worked videos that are disappearing like Snapchat. Amazingly enough, today Periscope was saved to my phone under videos and I could actually watch the video (unlike other times), which was then able for me to save to my Google Drive. I then uploaded this bad boy to my YouTube account. The verdict is still out if you can upload to Twitter in the same fashion. Anywho, try it as one of these might be your solution to saving your scopes. Typically Scopes are too long to email to yourself from your Smartphone.
Apparently because YouTube picked up parts of my songs as the background for this Scope, which I showed you in this YouTube.... the above video is blocked in 243 countries.
So click here if you'd like to see this YouTube / Scope of mine.
Aargh.
It's not like I'm not promoting Meghan Trainor's "No" video in my previous blog post so that she gets paid per click. Just sayin'. Erstwhile trying to keep it classy.
Enjoy. The debacle katch left us Scopers having
to deal with in using our own videos for future use.
Periscope, get on it!
I hear background music in all kinds of Scopes I watch.
Which if you're picking up what I'm throwing down,
we can't post our Scopes to YouTube.
#beautyscopes #beautyscopers
Oh ma goodness. So you can still watch this YouTube video through Internet Explorer but apparently not Google Chrome browser. The epic saga which disturbs all still rages on...
Huge news. Periscope now can permanently save your videos for replay! But you have to go into settings and make sure it's marked that way. Hallelujah. However, if you're a blogger, you are still not able to embed people's scopes into your posts. This has been your J official social media update. You're welcome!
In a quest for knowledge, J. has worked as a professional makeup artist in the beauty industry for over fifteen years at some of the top cosmetics lines in the retail market. Her battle to find the best mascara ever made still rages on. She also publishes a beauty blog meant for the pure enjoyment of all things light-hearted, including but not limited to, unicorns. #horsesandbayonets
As of lately, she's been expanding her vlogging horizons and sits down to talk about her experience creating well over a million total views as well as all of those funny Twitter accounts that tie into her blog. In addition, she contributes to other blogs and covers beauty, style, wedding and celebrity topics for www.examiner.com, all CBS local channels online and for the JustFab companies which include FabKids by Christina Applegate, Fabletics by Kate Hudson and JustFab by Kimora Lee Simmons. To shop these amazing companies, simply look around her website and their ads to click on shall be revealed.
Read this amazing article where she introduces her newest adventure being a guest blogger for digital marketing powerhouse Marketo. She'll be guest blogging for Marketo on the topics of social media, content creation, blogging, vlogging and overall general online awesomeness. This blog receives roughly a million views a day. Can somebody give her a Yassss, bae?!
Here is the exclusive parts of the interview J. had with Marketo that were not published, yet she felt uber important to share with her bestie followers. Enjoy. Why did you start vlogging and what keeps you going?
As a blogger and contributing writer to the online world, vlogging was a secondary opportunity for me to grow my readership and online presence. Video in general tends to receive quicker views and followers than other non-video social media accounts. There's something about people liking to know what you're like in real life as opposed to just being a brand on social media. While most vlogs are for my digital advertising business, followers do enjoy more personal interaction from time to time. My followers give me the will to move forward actually. We have a great time and they're a fun, lively bunch that constantly keep me interested in interacting with them.
Were there any obstacles you faced right off the start?
Driving traffic can be difficult if you haven't cultivated a list of followers to engage with your content. Social media accounts are all places that you can post links to your online work. Writing or vlogging on a consistent basis in my opinion is completely defeated if you have nowhere to post the link to that wonderful article you just wrote or engaging multimedia content you created. This is where I completely differ from other vloggers. I chose to dominate social feeds before I started vlogging. In my opinion, it's made the transition to vlogging much easier and better received. Judge me on my content creation and words I have to say first and foremost. You want to see J's face before her brains?
What was the tipping point when people first started engaging with you?
I learned that engaging first hand with your followers and also contributing to popular hashtags is super important to make yourself visible all over the web. Yasss, bae, yasssssss. Have I finally made it? You decide. Did I mention how gorgeous and important I think you are?! Every single one of you is special and I truly mean that.
Retweets, revines, likes and favorites are a good indication that your content is awesome. I find mixed media keeps your followers attention for longer than just a few boring paragraphs of in-depth text. Also never forget that your followers are your friends. They are a total blessing and I find that thanking them or engaging with them every once in a while not only makes you a real person but also a winner in life in general. Also always remember that you've got to be nice online in order for other people to be nice back to you online. That means you must revine, like, shout out or comment basically every day. Kevin Costner is waiting for you to build the field of marketing dreams. They (the followers) will come as long as you never forget who helped contribute to your online success.
How do you maintain and grow engagement with your audience?
I predict and watch social media trends. Of course it still all has to meet the needs of my business and marketing plans, but figuring out what is trendy with millennials is your golden social media ticket to the Willy Wonka of Chocolate Follower Factories. Let's face it. Every girl I meet that is college age can fully operate about fifty apps without even missing a text message. Millennials are the future and exactly who your online business needs to be targeting for engagement.
What do you use to measure success? What metrics do you look for?
Vine and YouTube publicly show your video views. Pinterest, Twitter, Google+ and Facebook also have amazing analytics trackers. I track impressions all the way up to profile views. One tip I do have about all of the metrics is to start tracking them from the very beginning. I am currently unable to find out stats from when some of these social media accounts went viral on Twitter simply because I didn't sign up for the analytics right when I started the accounts. There's about two to three years worth of views that are unaccounted for. Could of, would of, should of. Lesson learned.
There are many reasons people use videos to reach an audience. What tips do you think are universal when it comes to engaging with people and sustaining a substantial following?
Know your craft well. Who are your competitors? What do you hate about them? What do you like about them? What's your unique angle on this topic or viewpoint? Can you entertain me? Product knowledge sells. With time and experience comes your voice. Humor helps, too. If all else absolutely fails, you can still have fun with Twitter hashtag gems like #Thorsday, #HorsesAndBayonets, #MichelleObamaArms and #bbloggers.
You've got to have the will to keep on going regardless of whatever negativity you're receiving. The universe will ultimately reward you for being the better person.
